In today’s B2B landscape, the traditional approach to lead generation faces a fundamental challenge: buyer psychology has evolved dramatically, but many lead capture methods remain rooted in outdated ...

B2C marketers are often A/B testing different strategies to optimize campaigns. B2B success might be measured by lead generation, qualified leads passed to sales and, ultimately, revenue.

Most B2B companies don't believe B2C social strategies will work for them ... Done correctly, social can drive B2B lead gen and conversions. The Role Social Plays in B2B Sales Social is a ...

Marketers say research reports and videos/motion graphics are the content types that generate the leads most likely to convert, according to recent research from Ascend2. The report was based on data ...

Ad Intelligencer's data-driven, full-funnel methodology, and global expertise position it as one of the leading paid ads agencies. Through personalized, results-oriented solutions, it drives ...