Events are a cornerstone of the marketing plan. Even with millions of B2B buyers moving online for self-service research and purchasing, events offer a unique opportunity to learn, network and ...
B2B marketers say AI/automation is the top strategy they plan to experiment with more in 2023, according to recent research from Sagefrog. The report was based on data from a survey of more than 900 ...
If you’re still taking a one-size-fits-all approach to your marketing campaigns, blasting the same messages across channels to a broad audience, you’re leaving revenue on the table. Today’s ...
Why we care. The Companies Hub provides B2B marketers with actionable insights to fine-tune their LinkedIn campaigns. By identifying engagement levels, marketers can better plan, target ...
This partnership brings B2B programmatic audiences from Bombora into Audigent's suite of programmatic private marketplaces, making it easier to target buyers of their products and services.