It's time to face reality: Segmentation, as we know it, is dead—and marketers need to find new, better ways of creating engagement. So, what's the game plan in this new landscape? How can we navigate ...

If you are a B2C marketer, check your ecommerce Web site path reports. If you are in B2B marketing, ask your sales team whether they find it to be generally true. It's certainly true for my clients.

In the fast-paced world of B2B marketing, artificial intelligence (AI) is not just a buzzword—it's a game-changer. Companies ...

The market is clearly trying to recover. Despite this, it means there will be a direct impact on the ICT industries. resulting in a large market for Europe B2B E-commerce Market. Profound analysis and ...

New Industry Group will help shape the future of marketing and improve business outcomes Cort Irish Claritas Head of ...