Four B2B experts give their take on what lies ahead for branding and CX going into 2025, with predictions on gen AI, budgets, ...

Doing so requires the supplier to walk in the customer's shoes to foresee potential customer needs and pain points and to be fully prepared for them. A mere quarter of B2B firms admit to performing ...

You could have the greatest B2B solution in the world, but if your customers aren't educated about its potential, churn is likely to follow ... Every time you interact with your customer base, you ...

Product-led growth (PLG) is often considered the holy grail of scaling in the SaaS world, and for good reason—it gives users ...

B2B marketing or business market marketing is an intentional course that involves the marketing of a product or service ...

As a B2B marketer, your plate is probably overflowing with how-to strategies like lead generation, prospect nurturing and conversion driving. The pressure to yi ...

By transforming data analysis, customer interaction, and overall marketing strategies, AI is set to redefine the B2B landscape ... models can help identify potential leads and determine which ...

AppDirect, a B2B commerce platform, acquired IT asset management platform provider Firstbase. Firstbase supports its global ...