WATCH NOW: Victoria Bitter release first ad in five years. Article continues after video. In the traditional ads of the '70s, '80s, and '90s, a succession of men working in labour intensive and ...

After eleven years of decline, many saw VB as a lost cause. Aussie men were drinking less beer, and the beer they were drinking was more international, more premium, and just more interesting. VB had ...

A staple of Aussie drinking culture is getting a hard-earned refresh. Carlton & United Breweries (CUB) is shaking up its much-loved Victoria Bitter family, introducing a new low-carb VB to the mix.