They knew had to advertise and how to market. Atari understood they were marketing pop culture. From a design point of view, how would you characterize the success of the Atari logo? I think the ...

Atari had licensed Pac-Man to ride the wave of its arcade success, but the home version, programmed solely by [Todd Fry], missed the mark, turning an arcade icon into a surprising lesson in over ...

As Tim tells me, "Atari in the '70s was a startup before startup culture existed”. A major part of making this cannonball of a new studio land was, of course, that logo. (Naturally, games like ...