An curved arrow pointing right. Bottled water comes in two varieties. There's purified water, which is water from local sources (a.k.a. tap water) that has been filtered, and there's natural ...

We're here to simplify your next bottled water purchase by sharing 22 popular brands (including national top-selling brands ...

Aquafina’s tagline has always been ‘pure water that tastes good’. However, to win consumers’ hearts, its message needed to go beyond just highlighting the benefits of water. It needed to evolve and ...

When plastic pollution is not an issue that fits neatly into one box, its consequence reverberates far beyond the ecosystems and organisms, and negatively impacts our planet. As a brand that is ...

But do you know what's really in that bottle? You've got to know ... P.W.S.: The abbreviation for public water source. In other words, tap water. Aquafina, one of the top selling brands, is ...

"Bottled water is the marketing trick of the century ... Earlier this year, Pepsi debuted new sparkling Aquafina flavored waters. The drinks were the "official hydration sponsor of New York ...