Apple lags behind its peers in releasing more sophisticated AI. The tech giant just admitted it’s proving a harder nut to ...

Apple spends billions buying back its own shares, but this is just one catalyst behind the incredible growth in its share ...

Sawhney: So that brand loyalty translates into a premium that they're able to extract from customers who are unwilling to switch out of the Apple ecosystem. Narrator: That premium is also known as ...

Apple has consistently pushed the boundaries of consumer technology, creating iconic products that have revolutionized daily ...

Industry estimates indicate the gadget might reach $2,500 and have a premium price tag more than $2,000. Leveraging Apple's ...

According to Harvard Business Review (HBR), companies with high scores on brand loyalty and customer loyalty market research metrics grow revenues 2.5 times faster than industry peers and deliver ...

Apple unveils the M4 MacBook Air, promising up to 2x the speed of the M1 model and a major performance boost over Intel-based ...

Phone sales in Russia at the beginning of this year fell 1.5-2 times compared to the same period in 2024, electronics sellers ...

Another key factor for Apple's success is its ability to grow revenues with a brand that increases customer loyalty and supports premium pricing. Anyone who has bought an iPhone knows how ...