Sylvester daCunha, along with his wife Nisha, conceptualised Amul’s 'Utterly Butterly' campaign in 1966. He came up with the Amul Girl idea when he was a manager at the advertising agency ASP.

The Amul girl is the brand's popular advertising mascot Amul's milk products are ubiquitous in India, making the brand a leader in the dairy category and one of India's top 10 fast-moving consumer ...