Amul is also creating beachheads in south India Amul’s Be More Milk campaign at Times Square The dairy major also wants to go beyond the Indian diaspora. On October 8, Amul’s campaign titled ...

Since the mid-90s, Amul has been able to take the range outside the security of traditional products, milk powder and butter. Amul diversified to everything from ice-cream, curd to long-life ...

Some things just stick, like an iconic ad jingle or the taste of the butter you've ... and its people. The Amul girl is the brand's popular advertising mascot Amul's milk products are ubiquitous ...

Notably, Amul has kept its milk prices untouched in 2020 when the COVID-19 pandemic hit the country. It has announced its first price hike in 2021 by ₹2 per litre.