But it wants to change this by aiming for scale in new businesses that fit nicely into the Amul supply chain and its closeness to farmers. For one, the co-operative behemoth is hungry for organic ...
India’s biggest diary brand Amul is planning to launch its products in Europe by the end of this month, managing director of the company and Gujarat Cooperative Milk Marketing Federation Jayen M ...
Everything changed when the management began looking into the word “organic”. Amul told farmer-co-operatives: go organic, and we will find you the market. “To consumers, it is a product ...
Amul, a dairy co-operative based in the western state of Gujarat, is one of the largest milk producers in the world. On Wednesday, Jayen Mehta, Amul's managing director tweeted about daCunha's ...
The Amul girl is the brand's popular advertising ... It started off in the western state of Gujarat as a co-operative movement, by bringing together thousands of farmers to create a thriving ...