Rufus is an AI-based chatbot currently being beta-tested by Amazon, designed to simplify the shopping experience. With Rufus, you can inquire about general information, compare products ...

Amazon is preparing a new chatbot tool described as a 'ChatGPT killer' READ MORE: Amazon is set to give its smart assistant Alexa an AI revamp Tech companies are scrambling to keep up in the race ...

Amazon’s chief executive had predicted the company would spend more in 2025 than the roughly $83 billion it spent last year.

Rufus launched as a beta version on February 1 to a small subset of U.S. customers who use Amazon's mobile app. The company said it will gradually roll out the chatbot to the rest of its U.S ...

Amazon has since started selling advertising within Rufus, suggesting it may let marketers pay in exchange for the software’s recommendation. It has also rolled out a corporate chatbot and is ...

Amazon wants its technology to be the dominant ... Microsoft also unveiled a bot framework and chatbot for Skype where Cortana was integrated directly into the app where she could identify the ...

AWS’ Ruba Borno is bullish that Amazon Q is now the world’s best generative AI-powered assistant as the new AI chatbot becomes generally available Tuesday. AWS’ global partner leader said ...

s history, products and heritage to life with a slew of mobile-first activations. In addition to letting fans experience its brand portfolio through an Amazon Alexa skill, Johnnie Walker is rolling ...