Opinions expressed by Forbes Contributors are their own. Alexandra Bregman writes mainly about the art market. Barbie, the 2023 box office smash and brand-touting sensation, has rocked the summer.

A Barbie sequel was reportedly in the works with director Greta Gerwig and co-writer Noah Baumbach set to return, however, the filmmaker has since shot down the rumor. The 2023 mega-hit starring ...