GREEN BAY, Wis. (WBAY) - New research says advertising can influence a greater risk of underage drinking. This new study says ...

Megyn Kelly shared a reel of outtakes during her latest podcast episode that showed her trying to record advertisements for ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

The commercials have since been removed ... "However, because the ad was focused on the creation and consumption of an alcoholic drink... we considered that consumers would likely associate ...

Equally seriously for brewers, the survey found that many in Generation Z who do drink alcohol prefer wine and ... floats throughout the wine and spirit advertising and promotion community.