We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

THE FIRST consumer research group I went to, 20 years ago, showed me something so magical that I am still trying to understand it. The project was to explore the potential of a minor brand of sherry ...

GREEN BAY, Wis. (WBAY) - New research says advertising can influence a greater risk of underage drinking. This new study says ...

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Equally seriously for brewers, the survey found that many in Generation Z who do drink alcohol prefer wine and ... floats throughout the wine and spirit advertising and promotion community.