As a result Airbnb gets a huge amount of direct traffic, bypassing Google and the performance marketing rate race entirely. The results show up nicely in Airbnb’s financial results. The greatest ...
Are you a print subscriber? Activate your account. By Mikey Garcia - 41 min 54 sec ago By Adrianne Pasquarelli - 1 hour 4 min ago By Ad Age and Creativity Staff - 1 hour 13 min ago By Brandon ...
Airbnb's marketing spend has increased sixfold following the disruption from the coronavirus pandemic, though its share of revenue is lower than pre-pandemic levels according to the latest company ...
As Airbnb hopes to scale from 500 million to 1 billion room nights booked per year, it says its commitment to “affordability” is going to be “really critical”. In a call with investors yesterday (7 ...