Audi is launching a new sub-brand that does away with its iconic four-ring logo in a strategy to conquer new markets.

Audi on Thursday unveiled a new electric vehicle brand in China whose cars will sport just the name AUDI and not its ...

Audi is taking a radical step in China: a new electric car brand without the iconic four rings is intended to appeal to young ...

By more fully connecting its rings, Audi may be highlighting its technology through the use of a specific logo. SEE ALSO: Mercedes-Benz EQC vs. Audi E-Tron: Spec Sheet Comparison The four rings ...