Just over two years after the debut of ChatGPT, the world is getting a little savvier about what artificial intelligence ...

Then we saw something that made us walk away from all of it. What we saw was the convergence ... you’ll do what most marketers do: put the 600-slide deck in a drawer and never think about it again.

Focusing on what most of the marketing world is using—so-called generative AI—the tech is, as leading scholar Emily Bender puts it, nothing more than algorithms that are "haphazardly stitching ...