AI is transforming marketing, but too many companies use it without a clear plan, consistent policy or targeted use cases. No wonder we hear stories of mixed results. AI isn't a quick fix—it's a ...
But, I’m willing to go out on this limb, even without a predictive model to back me up. AI momentum is bringing new meaning to marketing mix modeling, so watch this space. How brands optimize ad ...
OpenAI’s latest reasoning model, o3 mini, is now official, with the company’s CEO, Sam Altman having recently shared details about the technology on X. He noted the model should be ready for ...
Mobile and outdoor marketing remains the focus of increased investment, and AI marketing shows great growth potential, according to the report released by Miaozhen Systems, a Beijing-based ...