Artificial intelligence (AI) has fundamentally reshaped the marketing industry, bringing unprecedented efficiency and insight ...

But gen AI challenges this model. That is, because BAU work can be templated, generated by junior staff, without much ...

William Mills Agency, the nation’s leading fintech public relations and marketing firm, has been retained by Georgia-based ...

The Tony Blair Institute for Global Change, recently estimated that AI could significantly impact the UK job market, ...

As we look ahead, trends like AI integration, privacy legislation and sustainability are reshaping how brands engage with ...

As the marketing agency ecosystem becomes more crowded, trying new strategies and staying competitive will only become even more important.

Experimenting more with AI is an item on the top of many New Years resolution lists – including with agencies. SKDK CEO Doug ...

“The addition of the DSP enables brands and organizations the ability to launch cost-efficient campaigns, that will advance them toward achieving their mission, while driving impactful change within ...

Brands will expect some of those cost savings to be passed on, leading to some changes with agency relationships and AORs ...