It is certain that every industry, including digital marketing as one of the most significantly transformed sectors, is being ...

The digital landscape is evolving continuously at a fast pace and small businesses need to catch up with the large ...

AI hasn't made it easier for advertisers to know enough about consumers to get personalization right, since the process relies on complete data, still a work in progress for many.

AI has moved from being a "nice-to-have" to a core growth ... AI can become the driver that accelerates your entire marketing process. When used thoroughly, AI can allow faster decisions, boost ...

SP: Marketing teams will undergo changes due to evolving skills. Leaders must become AI-native, much like the shift to becoming digital-native 15 years ago. The ability to pivot, learn new skills, and ...

In 2025, brand marketing isn’t just about pushing products or services anymore. It’s all about creating authentic, ...

AI-powered marketing mix modeling is revolutionizing ad spend optimization, offering real-time insights and boosting efficiency like never before. Here’s what marketers need to know. [goodluz ...

Princeton AI experts have discussed how companies are selling AI products that don't work and the overall risk of AI snake ...

Artificial intelligence agents have emerged as one of the most exciting aspects of generative AI for business because they take chatbots to the next level, performing complex tasks without ...

In this interview at CES 2025, LG Ad Solutions CTO Dave Rudnick talks about the division's new "moonshot" unit, Innovation ...