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China's richest people are leaning hard into quiet luxury, wielding stealth wealth like a weapon and scorning their flashy, label-chasing peers
The old-money aesthetic will hand some brands big wins in China With the aspirational shopper strained and "loud luxury" taking a back seat, experts say it is the upper-tier luxury brands that ...
‘Old money’ look is hot in China as nouveau riche glitz gets the cold shoulder amid slump
Call it old money fashion or quiet luxury style, minimalist design and simplicity stay timeless for Chinese consumers Not ...
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‘Old money’ look is hot in China as nouveau riche glitz gets the cold shoulder amid slump
Brunello Cucinelli, an Italian brand that is seen as a poster child for old money aesthetics, recently raised its China sales growth projection to as much as 12 per cent. Ralph Lauren had a 13 per ...