In the early 1980s, Anchor Foods Ltd, the sales and marketing arm of the New Zealand Dairy Board in the UK, was being affected by reductions in the New Zealand import quotas of both butter and cheese.

At the beginning of 2010 the outlook for Anchor Squirty Cream looked fairly bleak. Penetration for aerosol cream had been flat for many years and had in fact fallen during 2009 1. With supermarkets ...