d3sign / Getty Images The term mobile advertising refers to any form of advertising that appears on mobile devices such as smartphones and tablet computers. Companies advertise on these devices ...

Are you a print subscriber? Activate your account. By Garett Sloane - 3 hours 44 min ago By Ewan Larkin - 4 hours 14 min ago By E.J. Schultz - 4 hours 14 min ago By Tim Nudd - 4 hours 14 min ago By ...

One of the pioneers in the adoption of AI in the marketing and advertising industry is AdWaken.ai, an AI-empowered creative ...

Some brands also explicitly aim to merge this nostalgic element with staying on trend. Maybelline has recently reinvented its ...

With increasing environmental concerns, modern consumers demand brands to demonstrate tangible efforts in reducing their carbon footprints.

The number 666 is arguably the most (in)famous number in the Bible. And while many of us know it's the number of the Antichrist, there are many other numbers in the Bible that deserve our attention.

The 2024 presidential election season differs from its predecessors in one crucial way: It is the first to feature an increased usage of generative artificial intelligence (GenAI) by advertisers ...

We've all seen a lot of political ads lately. But in battleground states, it's a tsunami. Jack Levis is an independent voter ...

AMZN has had a great reversal in sentiments after the painful FQ2'24 sell off, thanks to its robust performance metrics in ...

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release ...

Connected TV ad revenues are set to soar in the next five years, but privacy concerns could put a damper on the boom times ...

which requires companies to allow consumer residents to opt out of targeted advertising -- meaning ads served based on data collected across different businesses. That memo -- authored by someone ...