Ad slogans help us determine the best products for our lives, and the best ones hit us in the feels. While the advertising ...

A brief, catchy slogan can be placed in advertisements, workplace posters, business cards and even on uniforms and corporate stationery, providing a uniform, constant reminder of what makes the ...

This week, Leader trivia master Kevin Carbery tests your knowledge on ad slogans and jingles. You can see 10 more questions ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Jaguar debuted its new logo and slogan, “Copy Nothing,” in a promotional video last week. The ad featured androgynous models in brightly colored, over-the-top outfits, including one man ...

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes ...