Ad slogans help us determine the best products ... "They realized a lot of men were just using their wife or girlfriend’s ...

For that reason, slogan designers use some of the same tools vision statement ... Many large companies spend millions of dollars with ad agencies and image consultants to come up with new slogans.

as the original slogan apparently was too masculine in nature. BrandWeek reports that Dodge is abandoning its familiar "Grab Life By The Horns" ad tagline. In its stead, the automaker will move to ...

celebrates the 30th anniversary of its 'Just Do It' slogan Nike sales appear to have increased in the wake of its controversial advertising campaign, using Colin Kaepernick as the face of the brand.

has apologised after critics claimed its new advertising campaign "sexualised" the city. A series of new slogans leaned into the city's double-entendre name - with taglines such as "show us your ...