Coca-Cola, which has aggressively used AI in marketing, says the Kenya Barris-led “Westside’s Finest” is cultural commentary, not a response to creative critics.

For many festive fanatics, Coca-Cola's classic 1995 'Holidays are Coming' ad is the epitome of Christmas. So, when the brand released a soulless AI rehash of the ad this year many fans were ...

In Saudi Arabia, Coca-Cola transforms the soda emoji into a gamified ... The campaign includes interactive gameplay, TV and social ads and a microsite where players can win cash prizes by ...