The Better Business Bureau's National Advertising Division is asking T-Mobile to stop airing one of its commercials or modify ...
The BBB National Program's NAD said T-Mobile should modify or remove a spot featuring Snoop Dogg and other celebrities that didn't clearly qualify its free iPhone offer. This article, T-Mobile urged ...
AT&T's advertising unit called Xandr, headed by advertising veteran Brian Lesser, wants to change how TV advertisers buy and measure ads. But Xandr is also changing digital advertising ...
AT&T confirmed reports on Monday that it plans to buy advertising technology company AppNexus in a deal that will propel the growth of the carrier's advertising platform and combine ad technology ...
the cross-platform advertising network it had hoped would catch fire with clients who wanted to use AT&T's data to target users on mobile, TV and other devices. We left multiple messages with the ...