Chris Bacon, EVP/Global Research Quality & Innovation at the Advertising Research Foundation (ARF), has some compelling numbers to help support cross-platform marketing strategies. "If we can figure ...

With Patrick Bringley’s “All the Beauty in the World” now in its 10th printing, he’s debuting in two new roles: playwright and actor. By Colin Moynihan The Pritzker-winning architectural ...

AI has the potential to enhance efficiency, automate tasks and enable real-time campaign evaluations. To use it to the fullest, careful consideration and the highest quality training data are needed.

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