devdiscourse14d
ABB's Bold New Brand Identity: 'Engineered to Outrun'
ABB has unveiled a new brand positioning, 'Engineered to Outrun', reflecting its focus on electrification and automation.
Business Wire15d
ABB Underscores Focus on Electrification and Automation With New Brand Positioning and Tagline 'Engineered to Outrun'
The iconic ABB logo stays. Morten Wierod, ABB’s Chief Executive Officer, said: “I’m proud to be launching our new brand positioning and tagline today as we have entered a new phase for ABB ...