How Do You Write a Strong Cover Letter? The format of a cover letter follows professional document etiquette with your contact information, the employer’s contact information, and a formal salutation ...

Formal letters differ ... To write a strong cover letter, you must first understand your audience. Find out as much as you can about the company, university, or research organization beforehand ...

Being overly formal can really backfire ... 1 thing that professionals can often get wrong in a cover letter is the company name or role that they are applying for,” Milne says.