Six years later, 7-Eleven bought three of the “Icee” machines and in the late 1960s renamed the beverage the Slurpee. The Icee, now produced by another company, is still popular at movie ...

A destination driver to 7-Eleven stores in Australia, the iconic 7-Eleven Slurpee is synonymous with frozen drinks and is a well-established and long-term player in the frozen carbonated beverage (FCB ...

More importantly, 7-Eleven points out the concept of “bringing together the snack aisle and the Slurpee drink machine.” This idea seems to be clear in its recent offerings. For example ...

Convenience store chain 7-Eleven is putting an extensive push behind getting mobile coupons into consumers’ hands to drive trial for the new Diet Coke Cherry flavored Slurpee. The new flavor ...

senior manager of digital marketing for 7-Eleven, Dallas. “We wanted to unite people under the new Purple for the People Vanilla Slurpee flavor — a taste everyone can agree on,” she said.