We know, however, that as a set of fundamental principles of marketing, the following seven simply work. So, to elevate your marketing—improve performance and impact—make sure you're ticking all these ...

The objective of this course is to introduce students to the principles and concepts of marketing, and to provide students with a framework to investigate how these principles and concepts can be used ...

To help organizations manage quality effectively, the International Organization for Standardization (ISO) outlines seven key principles of quality management. Lean Six Sigma, a methodology ...

Experience the eBook and the associated online resources on our Higher Education website. Principles of Integrated Marketing Communications explains the principles and practice of implementing ...

Principles of Integrated Marketing Communications explains the principles and practice of implementing effective IMC using a variety of channels and techniques. It equips readers with the knowledge to ...