Journal of International Development, Vol. 36, Issue. 7, p. 2676. You have heard of the Seven Deadly Sins: pride, greed, lust, envy, gluttony, wrath, and sloth. Each is a natural human weakness that ...

so read on for private equity’s seven deadly sins. 1. Envy Envy is that voice in your head that’s telling you to buy the company across the street because you’re going through a rough patch.