JA Counter was founded in New Richmond, Wisconsin in 1976 as an insurance agency, specializing in individual life, health, and disability insurance and employee benefit planning. We later entered the securities arena, thus expanding the opportunity to adequately serve our client’s needs by offering stocks, bonds, mutual funds, variable annuities, variable universal life insurance, retirement planning, financial planning, estate planning, among the many other services offered by our firm. JA Counter joined Cambridge Investment Research, Inc., which provided us with the opportunity to supervise, support and service multiple office locations. Our firm has received a number of awards over the last ten years, and look forward to continuing to provide our clients with the best service possible.